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How can I help you promote your tourism business online?

Do you work in tourism in Uganda?

If so, then I bet you have been asking yourself these questions:

  • Podcasting. Can can podcasts be used to promote travel to Uganda?
  • Facebook. Why do I need a Facebook Business page? How do I create one?
  • TripAdvisor. Should I be on there? How do I answer negative reviews?
  • Email marketing. Is it still useful?
  • SEO or Search Engine Optimisation. What is it? Why do I need it? How do I do it?
  • Social media. Facebook, Twitter, Instagram, Tik Tok … Which one is best for my business?
  • Blogging. Should I create a blog? How can I work with bloggers?
  • YouTube and video marketing. Does this cost a lot of money? Is phone quality video good enough?
  • WhatsApp. Should you upgrade to a business account?
  • The Travel Directory on Diary of a Muzungu. How can a listing in the Travel Directory help improve my visibility online?

At my Introduction to Digital Marketing Training Workshops, we discuss all this and more.

Happy course participants. Diary of a Muzungu marketing training. RuwenZori View Guesthouse Fort Portal
The first regional training workshop took place at the popular RuwenZori View Guesthouse in Fort Portal in 2018. Happy course participants included tour operators, lodge owners, the assistant manager from a hotel, the owner of a bed and breakfast, tour guides, site guides – and a nun!

During the training workshops, I share practical tips based on my 15 years blogging and my professional training as a Chartered Institute of Marketing Manager. It’s important to understand which tactics are best for your type of business. We explore a variety of digital marketing tools, and practice writing social media updates together.

How can we work together to promote tourism in Uganda and East Africa?

Diary of a Muzungu training Kampala. Celestine Katongole
In Kampala, tourism lecturer Dr Celestine Katongole from MUBS presented a bonus session on “Emerging trends and new product opportunities for the Ugandan tourism private sector.” He also introduced the brilliant “BUGANDA gateway to the Pearl of Africa” book
Diary of a Muzungu. Marketing training Kampala. Wolfgang Thome
I was delighted fellow travel blogger and aviation expert Prof Wolfgang Thome of ATCNews.org joined us for training workshops at The Athena Hotel. Wolfgang has been promoting tourism in East Africa for over 40 years

The marketing training workshops are also a chance to find out how we can work together.

Businesses who sign up to the Travel Directory get preferential access to additional marketing services such as copywriting, social media updates, mentions in articles, and more. Learn how Advertising works.

What format is the training?

To make the training accessible, we organise group workshops of 10 to 25 people at different locations around Uganda. Pricing varies according to the number of participants.

In-house training can also be arranged. This is often better value for money for clients who have many staff and can be customised to your specific needs. Training topics may include: general marketing theory, communications best practice, customer service training, how to write good business English, how to set up a blog or an email newsletter system. The future of tourism has to be more sustainable: expect new workshops in 2025. Training may be in the form of a talk, group discussions, practical exercises or Zoom sessions, or a combination.

Diary of a Muzungu training. Athena Hotel. Kampala.
The excellent Athena Hotel in Bugolobi Kampala is a popular venue for training workshops. I asked the participants “Did the course meet your expectations?” 25/25 said YES

How can Diary of a Muzungu help you promote your tourism business?

Feel free to contact me about the next digital marketing training workshop or in-house training for your business. To receive email updates, click here.