A fateful bump!
How timely, just as I’m developing Uganda Conservation Foundation‘s Marketing Strategy, fate literally deals me a blow!
Me and my car keep running into bother recently, quite literally last Monday when I reversed into a car parked right up my **** – but it was clearly my fault, I didn’t look behind me.
Upshot of it was the lady driver asked me for 60,000 shillings [£20] to fix the dent in her bumper, which seemed reasonable. It turns out she’s Creative Director for an advertising agency. Alarm bells started ringing and – not one to miss an opportunity – there in the car park I delivered an impromptu one minute pitch on UCF’s successes, our desire to make the charity more sustainable by getting core funding from Ugandan corporate sponsors and bingo – she’s offered to email our newsletter out to all her clients.
I can see her next ad campaign now: “With a one-off investment of just 60,000 Uganda shillings, you too can target corporate Uganda.”
Looks like that’s the Marketing Strategy written then: drive into other cars while sustaining the smallest amount of damage possible. (Our Suzuki’s a wreck anyway).
Obviously the car park of one of Kampala’s private hospitals is a good place to network. Just watch out for me if you’re parked in any of Kampala’s four star hotels ;
“Next!”
